Our 4th 4nniversary

Anniversaries are a time to celebrate where we come from, but they’re also to celebrate how we’ve changed. This timeline does a fabulous job narrating the prodigious, century-long odyssey that continues today, and emphasizes the strength of a visual identity that, despite consistent and considerable change, has been persistently recognizable over the span of 4 years.

Major anniversaries aren’t always so light-hearted. LOFT Initiative’s 4th anniversary was a bittersweet nod to all of their humanitarian work, but also of how much still needs to be done to make the world a safe and healthy place for everybody.

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